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Centre for Research and Innovation in Tourism

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To be a leading research center that will actively contribute to the generation and dissemination of new knowledge as well as enhancement of tourism and hospitality in Malaysia and ASEAN region.

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Featured Articles:

2021-09-11

The Union of Filipino Tourism Educators (UFTE) organised its General Membership Meeting for this year 2021 and Election of the new Board of Trustees on September 09, 2021 with the theme: “UFTE Moving Forward in 2021: Strengthening Academic Internationalization through Partnerships and Linkages.” Through this event, UFTE inspired tourism and hospitality educators of the importance of international partnership, collaboration, and linkages, and, to create and foster academic development in the Tourism and Hospitality Education landscape by inviting Dr. Kandappan Balasubramanian, Associate Professor - Associate Director - Human Capital Development of the Centre for Research and Innovation in Tourism (CRiT) to share his experience as one of Resource Speakers during this momentous event to tackle about the topic “Building Strong University Linkage Programs for the Advancement of Tourism & Hospitality Education: The Taylor’s University way!”. His expertise on this matter with the projects and strategies applied for successful networking and linkages significantly made a great impression on the Filipino Academic Community in aiming and realizing international linkages.nn#PowerOfNetworkingAndLinkages #HospitalityAndTourism #LearningAndResearch #BorderlessProject #shte #CRiT #taylorsuniversity #malaysia #virtualsharing to #uftecares #philippines

2021-09-09

Associate Professor S. Mostafa Rasoolimanesh, Director of Centre for Research and Innovation in Tourism (CRiT), and Head of Research for the Faculty of Social Sciences and Leisure Management, at Taylor's University, Malaysia conducts a workshop on “Using Fuzzy-set Qualitative Comparative Analysis (fsQCA) in #quantitativeresearch” nnParticipation is free, but register by 10th September 2021 to secure your virtual seat:nResearch symposium: https://lnkd.in/gXm5E9GXnResearch Hackaton: https://lnkd.in/gNAD2C5wnFor further information about the 2021 JHTM Online Symposium and Hackaton, please visit:nhttps://lnkd.in/g-pHA4kHnhttps://lnkd.in/gtWwCKZGnnIf you have any questions about the 2021 JHTM Online Research Symposium & Paper Hackathon, please contact:nProfessor Marianna Sigala , ([email protected])nEditor-In-Chief of #JHTMnChair of the 2021 JHTM Research Symposium & Paper Hackathon nOrnDr Samaneh Soleimani ([email protected])nChair of the Volunteers’ Organising Committeenn#CRiT #taylorsuniversity #tourismandsdgs #tourism4sdgs #COVID19 #travelbehaviour #SDGs

2021-09-06

CLIMATE ACTION (SDGs#13)nnRecent years have shed light on growing concerns of over tourism at destinations worldwide and its wider environmental impacts, endangering societies and eco-systems at large. Tourism is a vulnerable sector, in which the activities of tourism are fundamentally dependent on nature, and hence tourism exists in a strong two-way relationship with climate change where it contributes to and is affected by it. Worldwide events that occur as a chain result of climate change has a profound effect on tourism activities or inactivity worldwide. Hence, it is indeed in the best interest of the industry to play an important role in the global response and actions towards climate change. By taking on sustainable initiatives, with collaboration from global tourism partners, that aims to lower energy consumption and shifting to renewable energy sources, tourism can grandly help to tackle one of the most pressing challenges of our time. nn#CRiT n#SDGs4tourism n#SDGsandTourismn#taylorsuniversity

2021-09-05

RESPONSIBLE CONSUMPTION AND PRODUCTION (SDGs#12)nnAs a weighty field of consumption and a powerful service sector that contributes to 10% of the world’s GDP. However, in many developing countries much of the tourism income leaks out of their economies, barely benefiting the bottom-line. With a paradigm shift towards the local, tourism’s potential for sustainable consumption and production is substantial for sustainable development worldwide. This holds source markets accountable, including tourists as well as tourism organizers, to practice resource efficient initiatives that enhance economic, social and environmental outcomes for local communities. In line with this goal, it is important to implement tools that can monitor sustainable development impacts for sustainable tourism which creates jobs, promotes local culture and products. Essentially, it is aimed at maximizing the broader positive impacts on communities through tourism that supports the local. nn#CRiT n#SDGs4tourism n#SDGsandTourismn#taylorsuniversity

2021-09-04

The paper entitled "Exploring the factors influencing the selection of traditional travel agencies: A case of Banjarmasin, Indonesia" has been published by Dr. Jeetesh Kumar (Associate Editor at CRiT) and Dr. Rupam Konar (Associate Director – APJIHT) and Dr. Shreya in the ASEAN Journal on Hospitality and Tourism. nnThis study investigated the attitude of Indonesian travellers visiting traditional travel agents. A self-administrated online survey was used to collect the data from local travellers of Banjarmasin, Indonesia. nnThe results of the study indicate that Indonesian travelers have an overall positive attitude towards traditional travel agencies due to their expertise and handling capacity of travel services. An important finding reveals transactional security as a vital factor in the habitual selection behavior of Indonesian travelers.nnhttps://doi.org/10.5614/ajht.2021.19.2.05nnEnjoy reading. n#CRiT #taylorsuniversity #shte #fslm

2021-09-02

Associate Prof. Dr. Kandappan Balasubramanian, Associated Director of the Centre for Research and Innovation in Tourism (CRiT) and Prof David Hind were invited to be part of the Union of Filipino Tourism Educators (UFTE) Virtual General Membership Meeting (GMM) 2021 and Election of the Organization's Board of Trustees slated on September 09, 2021 at 1:00PM with the theme: UFTE Moving Forward in 2021: Strengthening Academic Internationalization through Partnerships and Linkages. nn#CRiT #taylorsuniversity #tourismandsdgs #tourism4sdgs #COVID19 #travelbehaviour #SDGs

2021-08-25

Centre for Research and Innovation in Tourism (CRiT) with lead mentors namely: Dr Kandappan Balasubramanian, Dr Puvaneswaran Kunasekaran, Dr. Rupam Konar and Dr Rokhshad Tavakoli strongly supported the Virtual MoU Signing of the REBIRTH project held last August 19, 2021.nnREBIRTH stands for Resilient Educators, Borderless Innovators Reshaping Tourism and Hospitality aims to promote research capacity development and professional networking between SHTE, Taylors University Malaysia, and College of International Tourism and Hospitality Management of the Lyceum of the Philippines University.nn#Rebirth n#SHTE n#BorderlessProject n#taylorsuniversityn#ChooseLPUn#cithmlpu

2021-08-22

The paper entitled "Social media marketing influence on boutique hotel customers’ purchase intention in Malaysia" has been published by Dr. Jeetesh Kumar (Associate Editor at CRiT) and Dr. Anshul Garg (Senior Lecturer at SHTE) in the Tourism & Management Studies. This is an open access paper on customers’ purchase intention based on data from social media user in Malaysia, using SPSS. nnThis paper aims to investigate how different social media marketing methods affect Malaysian boutique hotel customers’ purchase intention and explore social media marketing strategies suitable for Malaysian boutique hotels.nnFindings of the research showed that factors including marketing activities and eWOM significantly impact customer purchase intention of the boutique hotels in Malaysia through the mediating variable perceived usefulness and the mediating variable perceived trust. nnhttps://tmstudies.net/index.php/ectms/article/view/1502/pdf_376 nnEnjoy reading. nn#CRiT #taylorsuniversity #shte #fslm

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